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Earlier this month, U-T TV received several top honors at the National Academy of Television Arts & Sciences 40th Annual Pacific Southwest Emmy® awards, which were presented June 14 at the La Costa Resort and Spa in Carlsbad. U-T San Diego has received numerous awards for their quality and compelling journalism, including 12 Emmy's since 2011. We will continue to provide award-winning and quality content, on demand, on various platforms.” This includes a variety of channels for sports, entertainment, business and more. “We have short form content to cater to viewers' digital appetite, which includes video on demand, as well as more in-depth stories and information. “The U-T's new digital platform allows us to produce and provide rich and interactive content and featured segments on a daily basis,” said Jeff Light, Editor and President of News Content. To further demonstrate the demand for content, the U-T San Diego websites now have more than 1 million video views per month. U-T TV's overall growth in 2014 has soared 109% (161,000) for weekly views the past month. During the week of the May 2014 wildfires, U-T TV viewership grew 175% (46,000) over the regular weekly viewing. San Diego's cyber culture logged on to U-T TV in droves during the recent San Diego wildfires. “U-T TV has become a top source for San Diegans who are hungry for real-time and meaningful coverage of significant and newsworthy events in their communities.” “Video is the fastest growing platform for consumers to review content, news, information, and entertainment,” said Mike Hodges, U-T San Diego's president and COO. In only two years since launching U-T TV, the station has quickly demonstrated a dynamic shift in meeting consumer demand for excellent content, switching to a news format in July 2013 and expanding the capabilities of its award-wining staff of photographers, videographers, reporters, producers, and on-air talent. “As consumers shift away from traditional cable services to rich, real-time digital content, the U-T is committed to boosting its digital platform to feed the growing appetite for real time news and entertainment,” said U-T San Diego Chairman and Publisher Papa Doug Manchester.



Ne video consumption has grown over 800 percent in the last six years, with 89 million Americans watching 1.2 billion videos daily.
